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Apr 08

Interview: Back in the Day with John Caldwell

By Terra Speakers | Tags: , , , , , , , ,

Back in the Day is an interview series in which we talk with veteran audio professionals about their careers and perspective on how things have changed over the years. This time around we talked with John Caldwell. Starting with a focus in car audio in 1979, he has been in the industry since his senior year of college. Caldwell moved to home automation in the early 90s. He is currently... Read More »

Mar 25

Terra + CAMM Update | March 2015

By Terra Speakers | Tags: , , , , , ,

An update you on several things we’ve been working on: RGB/Dimming for the LS.32 bollard: We are evaluating DMX lighting control and some newer control systems that offer other options. We’re pretty close to a decision and hope to have more to tell you in the next 30 to 60 days. The new “frameless” CA series grilles: We’re shipping the CA.8 with its new grilles and they’re... Read More »

Mar 25

The Difference Between Markup and Margin

By Terra Speakers | Tags: , , , , , , , ,

Some other industry examples, formulas for figuring markup and margin too Eons ago I worked in a full line electronics store. Component parts, connectors, batteries, tubes, ham radio equipment, audio equipment and more were all part of the mix. In almost every category we made different profit margins based upon prevailing industry norms, market pressures, competition, etc. When I was new I... Read More »

Feb 12

Interview: Back in the Day with Joel Rosenblatt

By Terra Speakers | Tags: , , , , , , , , , ,

Back in the Day is a new interview series where we talk with veteran consumer electronics professionals about their careers and perspective on how things have changed and evolved over the years. We talked with Joel Rosenblatt, who has been working in the audio electronics industry since the mid-to-late 60s. He started out working with Bozak, the company from which Terra ultimately... Read More »

Jan 22

Our all-climate flush-mount speakers are perfect for almost every application

By Terra Speakers | Tags: , , , , , , , , , , ,

We have been making our CA series flush-mount all climate speakers since we founded in 1999. In the intervening years these high quality speakers have been installed in thousands of climate challenged locations, providing exceptional music reproduction in unexpected places. In hopes of prompting you to think “outside the bathroom,” so to speak, we offer these alternative examples of... Read More »