Terra featured in a “Made in N. America” profile at IntegrationPros

Terra AC Grill in White

Terra AC Grill in White

You can see the full profile here, but here is a taste:

What would you say is the difference in the value proposition that you offer to the dealers and end users compared to your peers who utilize off-shore production?

We were recently at a trade show (InfoComm2013) and dealer after dealer let us know that our weatherproof speakers are the only ones they have encountered that are worth their weight. Compared with other weather/waterproof speakers, ours continue to impress while others last for a year or two before needing some work. We attribute this to the fact that we are from a place known for its rough weather and we make speakers made for that weather.

When we get feedback from the folks we sell to, we are able to instantly turn that feedback around into a refined product and design. There is no middle-person or process standing between us and the product. That goes a long way when it comes to making a great product. Also, we are able to offer life-time guarantees on our lines because we trust the product enough to make this sort of commitment. Why? Because we know we can trust in the process of production, as we oversee it every day.

This is one of the great things about manufacturing in the States. It would appear that whatever advantage a company gains by manufacturing overseas also interrupts the flow and process of making good product and being there for dealers, representatives and distributors. Our proximity to our product makes for a great line, and we wouldn’t be able to ensure the quality we do if an arm of our operations were located overseas.

Again, you can check out the full profile here. Many thanks to Rick Murphy at IntegrationPros for asking some great questions!